MBA in Sports Management

4.5 excelente 1 opinión
Escuela Universitaria Real Madrid - UE
En Madrid (España)
  • Escuela Universitaria Real Madrid - UE

$ 515.378
*Precio Orientativo
Importe original en EUR:
25.100 €

Información importante

Tipología Master
Lugar Madrid (España)
Inicio Octubre
  • Master
  • Madrid (España)
  • Inicio:

This Master’s Degree is specially designed for professionals who need to combine work and study, allowing students the freedom to choose online or campus-based courses, as well as the amount of time they will devote to their studies each week, program duration, and enrollment dates.

With the Universidad Personal study option, students choose the percentage of campus based and online training they want to be enrolled in.

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations. The MBA - Master’s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management.

Información importante
¿Qué objetivos tiene esta formación?

The objective of the MBA in Sports Management is to train management professionals in the world of sports. It combines a unique exposure to Real Madrid, academic excellence, real practical cases and a vast network of contacts in the sports industry.

¿Esta formación es para mí?

- Graduates who wish to focus their professional careers on sports management
- Professionals in the field of sports who wish to update their knowledge
- Professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

Para realizar este curso tenés que tener uno de estos niveles de estudios: Licenciado, Master, Postgrado, Graduado


Dónde se enseña y en qué fechas

inicio Ubicación
Paseo de la Castellana, Madrid, España
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inicio Octubre
Paseo de la Castellana, Madrid, España
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Valoración del curso
Lo recomiendan
Valoración del Centro

Opiniones sobre este curso

Luis Miranda Vargas
Lo mejor: Lo más importante ha sido, sin dudas, no solo formar parte del Real Madrid, sino conocer a través de la participación de eventos deportivos de calidad, la organización que está detrás del producto final.
A mejorar: Nada.
Curso realizado: Junio 2016
¿Recomendarías este centro?:

¿Qué aprendés en este curso?

business management
Sports Management
Strategic Planning
General management
Financial Management
Sports Facility
Sports Entity
Incident Management
Sports industry
Sports clubs
Control in sports
Sports facility management
Infrastructure management
Sporting events


Módule I: General Management in Sports Organizations

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects

Módule II: Finance

  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management

Módule III: Sports Facility Management and Operation

  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management

Módule IV: Marketing and Communications

  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media

Módule V: Managerial Skills and Human Resources

  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations

Módule VI: Specialization Branch A - Marketing and Communications

  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World

Módule VII: Specialization Branch B - Entrepreneurship and Sports for Development

  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure

Módule VIII: Specialization Branch C - Sports Facility Operation

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces

Módule IX: Internship  

Módule X: Master's Thesis


Información adicional

-          100%of students with internships in sport entities 
-          More than 40 nationalities 
-          Professors from more than 15 nationalities, more than 30 managers from Real Madrid FC   


During the program, students will come into contact with all the areas in the city where Real Madrid is present (facilities, sporting venues, organizational and management institutions, etc.), as well as with the Fundación Real Madrid. Students will also gain firsthand insight into other facilities and management models through visits to other institutions such as:  

Ciudad del Fútbol de la RFEF (Soccer City of the Royal Spanish Football Federation) 
Caja Mágica (Madrid Open Tennis Stadium) 
Palacio de los Deportes (Indoor Sports Arena) 
-  Other spaces intended for leisure and entertainment run by both public and private organizations.   

Students may participate in a trip to New York City with other students of the Real Madrid Graduate School. The trip will include visits to the headquarters of important sports leagues such as NBA, MLS, and NHL, major venues like Madison Square Garden, and marketing companies such as Octagon.   This is one of the best experiences a Sports Management student can have, both from a managerial and an operational viewpoint, since they will receive hands-on learning and apply the knowledge they have gained throughout their studies.