Writing a Sales Strategy

Middlesex University
En London (Inglaterra)

Precio a consultar

Información importante

  • Short course
  • London (Inglaterra)
  • Duración:
    1 Day
  • Cuándo:
    A definir

The traditional mission for sales has been to sell the company's products and services. As a result, although sales should have a sense of the company's goals, imperatives and mission, a gap exists between organisational strategy and its implementation in the sales operation. This short course will identify best practice in developing a successful sales strategy.

Información importante
¿Qué objetivos tiene esta formación?

By the end of the session delegates will:

Understand the key components of a sales strategy with regards market and competitor analysis

Understand product offering, customer engagement, retention, development and growth

Be equipped with knowledge and skills to apply to a sales strategy implementation plan

Create a sales strategy that optimises organisational resources

Align sales strategy with the organisation's grand plan and avoid costly misalignment

Defend hard won share of sales segments



Dónde se enseña y en qué fechas

inicio Ubicación
A definir
The Burroughs, NW4 4BT, London, Inglaterra
Ver mapa

¿Qué aprendés en este curso?

Sales Strategy
Sales Training
Organisational Resources
Communication systems
setting strategies
Researching sales
customer engagement
implementation plan
sales segments


Course content
Identify sales strategy
Key skills in setting strategies
Researching sales
Internal communication systems
Learning outcomes

This workshop is part of the Management Series. Other workshops include:

Advanced selling skills
Effective preparation and follow up of client meetings
Excellence in customer service
Key account management
Maximising fund raising opportunities
Maximising social media impact
Writing a sales strategy
Completion of four of the workshops in the series and a Work Based Learning Report will provide an opportunity to receive a Middlesex University Certificate in Personal and Professional Development NQF Level 4, 5, 6 or 7.