Sales and Marketing Management (4): Sales Management

HRODC Postgraduate Training Institute
En Central London (Inglaterra)

Más de $ 9000

Información importante

  • Curso
  • Central london (Inglaterra)
  • Duración:
    5 Days
  • Cuándo:
    A definir

Suitable for: This course is designed for: Sales / Marketing Managers, Relationship Managers / Executives, Product and Business Development Managers, Sales Professionals, Marketing Officers, Marketing Support Personnel, Sales Managers, Sales Executives and Sales Personnel, Key Account Specialists, Anyone who wish to upgrade their skills to function effectively in the sales and marketing environment

Información importante

Requisitos: Degree or Work Experience


Dónde se enseña y en qué fechas

inicio Ubicación
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A definir
Central London
Carburton Street, W1W 5EE, London, Inglaterra
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¿Qué aprendés en este curso?

Sales Promotion
Marketing Management
Marketing Logistics
Sales Force Management
Marketing Planning
Recruitment and Selection
Marketing Analysis
Marketing Campaign
Marketing manager
Marketing Mix
Marketing Network
Marketing Research
Marketing Segmentation
Emerging Markets
Target markets
Sales Management


Course Contents:

Module 4: Sales Management

  • Recruitment and Selection
  • The Importance of Selection
  • Preparation of the Job Description and Specification
  • The Title of the Job
  • Duties and Responsibilities
  • To Whom They will Report
  • Technical Requirements
  • Location and Geographical Area to be Covered
  • Degree of Autonomy
  • Stages in the Recruitment and Selection Process
  • Identification of Sources of Recruitment and Methods of Communication
  • Main Sources of Recruitment
  • Designing an Effective Application Form and Preparing a Shortlist
  • Motivation and Training
  • Hertzberg
  • Physical Working Conditions
  • Security
  • Salary
  • Interpersonal Relationships
  • Vroom’s Expectancy Theory
  • Expectancy
  • Instrumentality
  • Valence
  • Adam’s Inequity Theory
  • Monetary Rewards
  • Workload
  • Promotion
  • Degree of Recognition
  • Supervisory Behaviour
  • Targets
  • Tasks
  • Leadership
  • Training Programme
  • Components of Training Programme
  • Criteria Used to Evaluate Training Courses
  • Organisation and Control
  • Sales Territory
  • Compensation and Sales Volume
  • Sales Forecasting and Budgeting
  • Marketing Forecasting
  • Short-term Forecasts
  • Medium-term Forecasts
  • Long-term Forecasts
  • Diffusion Models
  • The Budgetary Process
  • Sales Force Evaluation
  • Sales Force Evaluation Process
  • The Central Role of Evaluation in Sales Management
  • Attainment and Setting of Objectives
  • Compensation
  • Training
  • Motivation

Información adicional

Sales and Marketing Management (4): Sales Management - Leading to Diploma-Postgraduate, Progressing to Postgraduate Diploma, Progressing to MA, MBA, MSc , Incorporating Recruitment and Selection, Degree of Autonomy, Motivation and Training, Hertzberg, Vroom's Expectancy Theory, Sales Force Evaluation Process (London)