Public Relations in Principle and Practice

HRODC Postgraduate Training Institute
En Dubai (Emiratos Árabes Unidos), Astana, Kazahkstan (Kazajstán), Brussels, Belgium (Bélgica) y 6 sedes más

Más de $ 9000

Información importante

  • Curso
  • En 9 sedes
  • Duración:
    20 Days
  • Cuándo:
    A definir
Descripción

Limited Objectives: By the conclusion of the specified learning experiences, delegates will be able to: Explain the underlying concept of public relations. Prepare for a public relations role. Demonstrate an understanding of the extent to which International Relations affects our daily lives. Conceptualize International Relations as a field of political science that is concerned mainly with explaining political outcomes in international security affairs and in international political economy.
Suitable for: Public Officials. Government Employees and Officials. Public Relations Professionals. Customer Service Professionals. Company Spokesperson. Front Line Staff. Public Relations Graduates. Public Relations Lecturers. Public Servants. Journalists. Diplomats. Ambassadors. Professionals who lead integrated public affairs department

Información importante

Requisitos: Degree or Work Experience

Sedes

Dónde se enseña y en qué fechas

inicio Ubicación
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Astana, Kazahkstan
Arka Street, 010 000, Kazahstan, Kazajstán
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Brussels, Belgium
Rue du Fosse-Aux-Loups, 1000, Bélgica, Bélgica
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Central London
Carburton Street, W1W 5EE, London, Inglaterra
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Dubai
Al Muraqqabat Street, Diera, 82999, Dubai, Emiratos Árabes Unidos
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Dubai, Uae
Al Muraqqabat Street, Diera, 82999, Dubai, Emiratos Árabes Unidos
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Durban, South Africa
Walnut Road, 40001, Johannesburg, Sudáfrica
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¿Qué aprendés en este curso?

International Relations
Politics
Security
Basic
IT
Basic IT training
Basic IT
Political Science
Public Relations
International
Global
Public
Communications
Government
IT Security

Temario

The short content of the course:

- Communication in Public Relations
- Public Opinion and Public Relations
- People Management in Public Relations
- Employing Ethics in Public Relations
- The Legal Parameter of Public Relations
- Research and Public Relations

- Print Media Relations
- Electronic Media Relations
- Employee Relations in Public Relations Settings
- Multicultural Community Relations
- Government Relations: Enhancing Public Relations Effectiveness
- Consumer or Client Relations in Public Relations

- International Law
- Theories of International Relations
- The effect of International Relations on Daily lives
- International Relations as a field of political science 
- Role and intended outcome of political science in international security affairs
- Role of political science in international political economy
- International Events and Consequence for Iinternational Relations
- Basic Principles that shape International Relations
- Three basic principles of International Relations- Dominance, Reciprocity, and Identity.
- International Security and International Political Economy as sub-disciplines of International Relations
- ‘States' as the most important actors International Relations
- Sovereignty of independent territorial states
- State Variance, in relation to size of population and economy - microstates to great powers
- The influence of non state actors, such as multinational corporations (MNCs), nongovernmental organizations (NGOs), and intergovernmental organizations (IGOs) 
- The effect of the worldwide revolution in Information and Communications Technologies (ICTs) in reshaping the capabilities and preferences of actors in International Relations
- Four levels of International Relations analysis - individual, domestic, interstate, and global
- Multiple and simultaneous in International Relations
- The ‘North-South Divide', in wealth - industrialized vs. Poor
- World Wars I and II as exemplars of the contradiction of the utility of hard-line or conciliatory foreign policies 
- Post War politics and the ‘bipolar standoff' - aversion of wars 
- The post-Cold War era and the co-operations of former rivals
- The ‘war on terrorism': Certainty or Uncertainty of scope, duration and international 
- The U.S. military campaign in Iraq: Original objectives and worldwide consequences 
- China and its increasing involvement in world politics

- Public Relations Writing
- Public Relations and the Internet 
- Integrated Marketing Communications
- Crisis Management

 

The objectives of the course:

- Demonstrate an understanding of the extent to which International Relations affects our daily lives; 
- Conceptualize International Relations as a field of political science that is concerned mainly with explaining political outcomes in international security affairs and in international political economy. 
- Demonstrate the extent to which theories complement descriptive narratives in explaining international events and outcomes; 
- Exhibit an understanding of the persistent theoretical and methodological disagreement between scholars 
- Exhibit a heightened understanding of the notion that a few basic core principles shape the field of International Relations; 
- Demonstrate their understanding that International Relations is associated with the issue of collective versus individual interests; 
- Explain the three basic principles of International Relations- dominance, reciprocity, and identity
- Justify the major sub disciplines of International Relations- international security and international political economy (IPE). 
- Demonstrate their understanding of the reasons why States are the most important actors in International Relations
- Lead a discussion into the bases of International System is relation to the sovereignty of independent territorial states. 
- Exhibit an understanding of the variance of states, in relation to the size of population and economy or microstates to great powers; 
- Provide a rationale for the fact that non state actors such as multinational corporations (MNCs), nongovernmental organizations (NGOs), and intergovernmental organizations (IGOs) exert an increasing amount of influence on international relations; 
- Internalise the fact that the worldwide revolution in communication and communications technologies (ICTs) have a remarkable effect on the reshaping of the capabilities and preferences of actors in International Relations; 
- Name the four levels of International Relations analysis, notably individual, domestic, interstate, and global, explaining why they provide multiple explanations to, and simultaneously outcomes of, International Relations;
- Explain the global level of International Relations analysis, particularly with respect to the effect of technological change and the global gap in wealth between the industrialized North and the poor South; 
- Be able to explain why World Wars I and II, provide a contradictory view of the utility of hard-line or conciliatory foreign policies; 
- Exhibit a heightened understanding of why post-war policies revolved around the East-West rivalry of the Cold War;
- Indicate how the ‘bipolar standoff' created stability and averted wars between the ‘great powers'; 
- Provide a rationale for the general cooperation between great powers in the post Cold-War era, despite the appearance of new ethnic and regional conflicts; 
- Explain why the ‘war on terrorism', although having broad international support, has an uncertain scope and duration 
- Indicate the extent to which The U.S. military campaign in Iraq has divided the great powers, heightening anti-US sentiments, internationally; 
- Demonstrate an awareness of China's increasingly central role in world politics

Información adicional

Payment options: Payments need to be made two weeks prior to course start.