MBA in Sports Management

Escuela Universitaria Real Madrid - UE
  • Escuela Universitaria Real Madrid - UE

25.100 € - ($ 507.773)

Fue una experiencia magnífica y trabajar con los mejores profesionales marcó una gran diferencia en mi carrera. Además de ayudarme con mi formación, me sirvió para aprender la importancia de otro conjunto de valores, cuya aplicación en el mundo ...

LA OPINIÓN DE Eduardo Cuartas Villada

Información importante

Tipología Master
Metodología Online
Inicio clases Mayo
  • Master
  • Online
  • Inicio clases:

This Master’s Degree is specially designed for professionals who need to combine work and study.

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations. The MBA - Master’s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management.

This MBA primarily consists of ten modules on company management, followed by a cross-disciplinary module on management skills.

The program contains a segment that specializes in sports and focuses on marketing, management and the operation of sports facilities.

The international nature of this program will enable students and sports managers to obtain the broadest possible perspective on all existing sports management models, not only in Spain but also beyond our borders, thanks to the participation of a top-class international faculty.

This educational commitment will exponentially improve the scope and professional possibilities of our students.

Información importante
¿Qué objetivos tiene esta formación?

The objective of the MBA in Sports Management is to train management professionals in the world of sports. It combines a unique exposure to Real Madrid, academic excellence, real practical cases and a vast network of contacts in the sports industry.

¿Esta formación es para mí?

- Graduates who wish to focus their professional careers on sports management
- Professionals in the field of sports who wish to update their knowledge
- Professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

Requisitos: The admissions process for Universidad Europea Graduate Schoolprograms can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

Para realizar este curso tenés que tener uno de estos niveles de estudios: Licenciado, Master, Postgrado, Graduado


Dónde se enseña y en qué fechas

inicio Ubicación
inicio Mayo


Eduardo Cuartas Villada
Lo mejor Fue una experiencia magnífica y trabajar con los mejores profesionales marcó una gran diferencia en mi carrera. Además de ayudarme con mi formación, me sirvió para aprender la importancia de otro conjunto de valores, cuya aplicación en el mundo de los negocios constituye una garantía de éxito. Vivo en Canadá (Ontario) y desde que empecé el curso no he parado de hacer entrevistas y de recibir nuevas oportunidades en el mundo de la gestión deportiva, y con un poco de suerte y mucho trabajo, he logrado centrar mi carrera en esta área.

A mejorar Nada.

Curso realizado: Enero 2016 | ¿Recomendarías este centro?

¿Qué aprendés en este curso?

business management
Sports Management
Strategic Planning
Financial Management
Sports Facility
Sports Entity
Incident Management
Sports industry
Sporting events
Economic aspects
Sports organization management
Sports club
Sports content


Módule I: General Management in Sports Organizations

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects

Módule II: Finance

  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management

Módule III: Sports Facility Management and Operation

  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management

Módule IV: Marketing and Communications

  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media

Módule V: Managerial Skills and Human Resources

  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations

Módule VI: Specialization Branch A - Marketing and Communications

  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World

Módule VII: Specialization Branch B - Entrepreneurship and Sports for Development

  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure

Módule VIII: Specialization Branch C - Sports Facility Operation

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces

Módule IX: Internship  

Módule X: Master's Thesis


Información adicional

-          100%of students with internships in sport entities
-          More than 40 nationalities
-          Professors from more than 15 nationalities, more than 30 managers from Real Madrid FC  


During the program, students will come into contact with all the areas in the city where Real Madrid is present (facilities, sporting venues, organizational and management institutions, etc.), as well as with the Fundación Real Madrid. Students will also gain firsthand insight into other facilities and management models through visits to other institutions such as

Ciudad del Fútbol de la RFEF (Soccer City of the Royal Spanish Football Federation)
Caja Mágica (Madrid Open Tennis Stadium)
Palacio de los Deportes (Indoor Sports Arena)
-  Other spaces intended for leisure and entertainment run by both public and private organizations.  

Students may participate in a trip to New York City with other students of the Real Madrid Graduate School. The trip will include visits to the headquarters of important sports leagues such as NBA, MLS, and NHL, major venues like Madison Square Garden, and marketing companies such as Octagon.   This is one of the best experiences a Sports Management student can have, both from a managerial and an operational viewpoint, since they will receive hands-on learning and apply the knowledge they have gained throughout their studies.