Global Marketing: Local, National and International Marketing Strategic Plan and Implementation (Intensive Full-Time)

HRODC Postgraduate Training Institute
En Amsterdam, Netherlands (Holanda), Cairo, Egypt (Egipto), Central London (Inglaterra) y 6 sedes más

£ 48.000 - ($ 967.482)
+ IVA

Información importante

  • Curso
  • En 9 sedes
  • Duración:
    3 Months
  • Cuándo:
    A definir
Descripción


Suitable for: Marketing Executives, Product Designers, Relationship Managers, Customer Service Managers, Client Service Managers, Marketing Researchers, Sales Managers, Sales Executives, Corporate Directors, Divisional Directors, Marketing Lecturers, Marketing Consultants, Brand Managers, Life Cycle Specialists, All Others Interested in Ensuring That There is a High Rate of Return on Marketing Investment

Información importante

Requisitos: Degree or Work Experience

Sedes

Dónde se enseña y en qué fechas

inicio Ubicación
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Amsterdam, Netherlands
Damrak 1-5, 1012, Noord Holland, Holanda
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Cairo, Egypt
Champolion Street, 12421, Egypt, Egipto
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Central London
Carburton Street, W1W 5EE, London, Inglaterra
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Doha, Qatar
Al Wahda Street, 25500, Doha, Qatar
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Dubai, Uae
Al Muraqqabat Street, Diera, 82999, Dubai, Emiratos Árabes Unidos
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Kuala Lumpur, Malaysia
Jalan Ampang Hilir, 68, Malaysia, Malasia
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¿Qué aprendés en este curso?

Investment
IT
Marketing
Sales
Marketing Strategy
International Marketing
International
Global
Full Time
Sales Training

Temario

Limited Contents:

Marketing: Creating and Capturing Customer Value

  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape
Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer
  • Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment