Oil and Gas - Petroleum - Marketing Management

HRODC Postgraduate Training Institute
En Central London (Inglaterra)

£ 4.800 - ($ 96.998)
+ IVA

Información importante

  • Training
  • Advanced
  • Central london (Inglaterra)
  • Duración:
    6 Days
  • Cuándo:
    A definir
Descripción

This Course is Designed For:
Finance Directors and Managers,
Financial Controllers,
Chief Accountants,
Treasury Officers,
Asset Accountants,
Joint Venture Accountants,
Management Accountants,
Internal and External Auditors,
Government Regulators,
Financial Analysts,
Public Accountants,
Government Ministers,
Chief Executives,
Managing Directors,
Engineers and Geologists,
Drilling & Refinery Managers,
Marketing & Sales Directors & Managers and
Others interested in the operation of the Oil and Gas Industry, its regulation, exploration, production, and accounting systems

Información importante

Requisitos: Degree or Work Experience

Sedes

Dónde se enseña y en qué fechas

inicio Ubicación
A definir
A definir
A definir
Central London
Carburton Street, W1W 5EE, London, Inglaterra
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¿Qué aprendés en este curso?

Retail
Management
Market
IT
Marketing
Sales
Oil and Gas
Gas
Marketing Strategy
Marketing Management
Financial
systems
Industry
Government
Accountants
Financial Training
IT Management
Petroleum
Sales Training
Building Customer Relationships
Company and Marketing Strategy:
Designing the Business Portfolio
Analysing the Market for the Crude Oil
Crude Oil Prices and Transactions
Oil Shipment and Inventories
Transportation in the Oil and Gas Industry
Pipelines
Oil Tankers
Marketing to Downstream Industrial Customers
Undertaking the Sales and Marketing of Petroleum Products
Mining and Quarrying
Market Channels
Fuel Standards and Specifications
International Oil Company in Fuels Marketing
Fuel Oils for Heating and Power Generation
Price
Supply And Demand Volatility
Deepwater Horizon Oil Spill

Temario

Course Contents, Concepts and Issues:

Marketing: An Introduction
  • What is Marketing?
  • Client/Customer Needs and Wants
  • Selling vs. Marketing
  • Classical Marketing Philosophy: The 5 Ps of the Marketing Mix
  • The Product
  • The Price
  • The Place
  • The People – Client/ Customers
  • Promotion
Marketing: Creating and Capturing Customer Value
  • Defining and Deconstructing Marketing
  • Understanding the Marketplace and Customer Needs
  • Designing a Customer-Driven Marketing Strategy
  • Preparing an Integrated Marketing Plan and Program
  • Building Customer Relationships
  • Capturing Value from Customers
  • The Changing Marketing Landscape
Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Companywide Strategic Planning: Defining Marketing’s Role
  • Designing the Business Portfolio
  • Planning Marketing: Partnering to Build Customer Relationships
  • Marketing Strategy and the Marketing Mix
  • Managing the Marketing Effort
  • Measuring and Managing Return on Marketing Investment
Analysing the Market for the Crude Oil
  • Essentials of Crude Oil
  • The Demand for Oil
  • The Supply of Oil
  • Transportation Costs
  • Crude Oil Price
  • A Short History of Price
  • The Two Crude Price Eras
  • Crude Oil vis-à-vis Commodity
  • Benchmark Crude Oil
  • Crude Benchmarks and Pricing
  • Crude Oil Prices and Transactions
  • Crude Oil Transactions
  • How Futures Work
  • Oil Shipment and Inventories
Transportation in the Oil and Gas Industry
  • Fundamentals of Transportation
  • The Barrel
  • The Strategic Chokepoint
  • Upstream Transportation
  • Pipelines
  • Gathering Systems
  • Pipeline Construction
  • Pipeline Operation
  • Oil Tankers
  • A Brief History of Oil Tankers
  • Evolution of Tanker Design
  • Oil Tankers Shift the Competitive Balance
  • The Modern Supertanker
  • Chartering a Vessel
  • Shipping Contracts
  • Tanker Charter Rates
  • Tanker Operators
  • Environmental Risk
  • Downstream Transportation
Marketing to Downstream Industrial Customers
  • Power Generators – Fuel Oil
  • Railways – Gas Oil
  • Haulage – Ultra-low Sulphur Diesel (ULSD)
  • Buses and Coaches – ULSD
  • Construction and Aggregates
  • Mining and Quarrying
Undertaking the Sales and Marketing of Petroleum Products
  • Motor Fuel
  • Market Channels
  • Refiner-Owned-And-Operated Retail Outlets
  • Franchisers and Distributors
  • Jobber-Operated Outlets
  • Independent Dealers
  • Super Convenience Stores
  • Supermarkets/Hypermarkets
  • Where Does Gasoline At A Particular Station Come From?
  • Fuel Standards and Specifications
  • International Oil Company in Fuels Marketing
  • The Retail Price of Motor Fuels
  • Zone Pricing
  • Important Factors in the Retail Price of Motor Fuels
  • Price Elasticity of Motor Fuels
  • The Politicization of Motor Fuel Prices
  • Aviation Fuel
  • Lubricants
  • Fuel Oils for Heating and Power Generation
  • Asphalt and Propane
The Future of the Global Oil and Gas Industry
  • The Products
  • Peak Oil Demand
  • Crude Oil
  • A Shift to Gas
  • Shale Gas
  • Substitute Products and Renewable/Alternative Energy
  • The Markets
  • Growing Demand for Energy
  • Price, Supply And Demand Volatility
  • Global Market and Pricing for Natural Gas
  • The Players and Their Strategies
  • Evolving Competitive Environment
  • Downstream and Chemicals
  • Refining and Fuels Marketing Remain Core to The Industry
  • Availability of Capital
  • Deepwater Horizon Oil Spill
  • Increased Focus on the Safety and Environment
  • Ongoing Talent Shortage
  • The Future of Oil and Gas Firms
  • Power of National Companies

Información adicional

HRODC Postgraduate Training Institute is registered with the UK Registry of Learning Providers (UKRLP) of the Department for Business, Innovation and Skills (BIS), formerly Department of Innovation, Universities and Skills (DIUS). Its registration number is 10019585 and can be verified at http://www.ukrlp.co.uk/