NEW STRATEGIES IN SOCIAL MEDIA AND COMMUNITY MANAGEMENT

Foro de Ciencia y Tecnología para la Producción
Online

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  • Curso
  • Online
  • 81 horas de clase
Descripción

Learn just everything about online monitoring, what´s being said regarding your brand, product an business in the Internet, to forsee the most relevant trends and to be able to build and sustain virtual communities.

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Temario

1. Communication key concepts. 2. What´s Community Management about?. 3. Online reputation. 4. Online monitoring practices. 5. Online targeting; target users, opinion leaders and strategic collborators. 6. Online Social Sites. 7. Positioning strategies. 8. Blogging strategies. 9. Social Media strategies. 10. How to make virtual communities really dynamic. 11. Online general plan. 12. Success examples in community management.