Modern Marketing in a Consumer-lead Environment (Paris)

HRODC Postgraduate Training Institute
En Paris, France (Francia)

£ 6.000 - ($ 120.500)
+ IVA

Información importante

  • Curso
  • Paris, france (Francia)
  • Duración:
    6 Days
  • Cuándo:
    A definir
Descripción

Limited objectives: By the conclusion of the specified learning, delegates will be able to: Demonstrate a heightened understanding of the difference between customer needs and wants. View quality from the perspective of clients and customers. Evaluate existing marketing strategy, from the perspective of their effectiveness in our current economic climate. Draw on recent research findings with respect to changing client and customer values.
Suitable for: This course/seminar is specifically designed for: Marketing Managers, Sales Managers, Sales and Marketing Team Leaders, Product Designers, Sales Promoters, Relationship Managers and Those concerned with client and Customer relationship, and Product Launch

Información importante

Requisitos: Degree or Work Experience

Sedes

Dónde se enseña y en qué fechas

inicio Ubicación
A definir
Paris, France
Rue de Valois, 75001, (75) Paris, Francia
Ver mapa

¿Qué aprendés en este curso?

IT
Marketing
Sales
Marketing Strategy
Perspective
Sales Training

Temario

Course Contents, Concepts and Issues:

DefiningMarketing and the Marketing Process

  • Marketing: Creating and Capturing Customer Value
  • Company and Marketing Strategy: Partnering to Build Customer Relationships
  • Marketing Strategy in recessionary Periods
  • ‘Current Value’ modification and pertinent microeconomic issues

Understanding the Marketplace and Consumers

  • Analyzing the Marketing Environment
  • Managing Marketing Information to Gain Customer Insights
  • Understanding Consumer and Business Buyer Behaviour
  • Predicting behavioural outcomes

Designing a Customer-Driven Marketing Strategy and Marketing Mix

  • Customer-Driven Marketing Strategy: Creating Value for Target Customers
  • Products, Services, and Brands: Building Customer Value
  • New-Product Development and Life-Cycle Strategies
  • Pricing: Understanding and Capturing Customer Value
  • Marketing Channels: Delivering Customer Value
  • Retailing and Wholesaling
  • Communicating Customer Value: Advertising and Public Relations
  • Communicating Customer Value: Personal Selling and Sales Promotion Direct and Online Marketing
  • Direct and Online Marketing: Building Direct Customer Relationships

Extending Marketing

  • The Global Marketplace
  • Marketing Ethics and Social Responsibility
  • The importance of Diversity Management in global marketing
  • Revolutionising marketing strategy with the incorporation of an effective Diversity Policy