MARKETING FOR BUSINESS LEADERS (MARKETING PARA LÍDERES EMPRESARIALES)

Foro de Ciencia y Tecnología para la Producción
Online

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  • Curso
  • Online
  • 81 horas de clase
Descripción

At the end of the course participants will be able to do the following: - Apply proven marketing tools and methodologies confidently and lead the development of demand for their products in rapidly changing business environments. - Formulate strategic alternatives and design marketing strategies to build competitive advantage. - Evaluate marketing mix decisions and design profitable marketing plans. - Lead a multi-functional planning process.

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¿Qué aprendés en este curso?

Marketing
E business

Temario

- Strategic Marketing: Understand the marketing role in the company general strategy. Making the right choices about positioning in a changing market place in order to create sustainable, profitable businesses, deliver value and stay focussed on critical market opportunities. - Tactical Marketing: To implement the key learnings from the marketing intelligence, customer relations and the marketing mix to build a source of advantege and achive company objectives (sales, profits, positioning) - Marketing Plan: Which is the implementation of all the previous learnings, and a key company sucess resource.

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