Comprehensive Video Tutorials

Leveraging Surveys Training Video

CareerVision Training

£ 70 - ($ 1.422)

Información importante

  • Curso
  • Online
  • Duración:
  • Cuándo:
    A definir
  • Campus online

The following course, offered by Career vision, will help you improve your skills and achieve your professional goals. During the program you will study different subjects which are deemed to be useful for those who want to enhance their professional career. Sign up for more information!

Información importante

Dónde se enseña y en qué fechas

inicio Ubicación
A definir

¿Qué aprendés en este curso?

Leveraging Surveys


Leveraging Surveys Training Video

  • Duration: 2.5 hours - tutorial videos
  • Date Released: 2015-04-30
  • Works on: Windows PC or Mac
  • Format: DVD and Download
  • Instructor: Francois Christen

A Practical Training Course That Teaches Real World Skills

In this project-based Leveraging Surveys video tutorial series, you'll quickly have relevant skills for real-world applications.

Follow along with our expert instructor in this training course to get:

  • Concise, informative and broadcast-quality Leveraging Surveys training videos delivered to your desktop
  • The ability to learn at your own pace with our intuitive, easy-to-use interface
  • A quick grasp of even the most complex Leveraging Surveys subjects because they're broken into simple, easy to follow tutorial videos

Practical working files further enhance the learning process and provide a degree of retention that is unmatched by any other form of Leveraging Surveys tutorial, online or offline... so you'll know the exact steps for your own projects.

A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product-whether it's in development or undergoing improvement-or how they view your brand in general. However, "well-designed" and "well-presented" surveys are not easy to achieve. In this video workshop, host Francois Christen uses his 33 years of applied and academic experience as a marketing scientist to show you how to design a good survey. You'll learn how to identify and word targeted survey questions, how to engage folks who agree to take the survey, and how to interpret the results.

- Learn how to engage people and maximize response rates
- Explore various types of commonly used surveys, including brand perceptions, customer loyalty, and product design surveys, among others
- Use tested methods to attain a good survey with accurate reporting
- Perform driver analysis to determine how to attract customers or reduce customer attrition
- Determine what causes consumers to act
- Understand why sometimes you need more than one item to measure attitudes
- Get tips on writing questions, particularly how to avoid bias
- Learn how to select and sample respondents for a survey
Francois Christen spent 16 years at Wells Fargo, leading teams that performed marketing research studies and quantitative analyses in the company's Enterprise Marketing group, the Distribution Strategies Group, and the Small Business Banking Group. He also taught marketing research to business students at the UC Berkeley Haas School of Business, and the UCLA Anderson Graduate School of Management.

Course Outline

01. Leveraging Surveys Overview Of The Course Brand Awareness 0103 Brand Perception - Brand Attributes And Bipolar Scales 0104 Brand Personality And Likert-Like Scales 0105 Brand Score Cards And Corporate Reputation 0106 Customer Loyalty 0107 Surveys For New Product Development And Conjoint Analysis 0108 Collecting And Analyzing Conjoint Data 0109 Choice-Based Conjoint 0110 Guidelines For Survey Question Development And Launching Surveys 0111 How To Create Accurate Surveys And An Overview Of Sampling 0112 Sample Size Calculations 0113 Illustration Of Sample Size Calculations 0114 Driver Analyses 0115 Causation 0116 Validity And Reliability Of Measurement