International Trade Promotion and Marketing 2 (Africa)

HRODC Postgraduate Training Institute
En Cairo, Egypt (Egipto), Rabat, Morocco (Marruecos)

Más de $ 9000

Información importante

  • Seminario
  • En 2 sedes
  • 60 horas de clase
  • Duración:
    10 Days
  • Cuándo:
    A definir
Descripción

Marketing Executives
Marketing Managers
Product Managers
Relationship Managers
Marketing Analysts
Marketing Communication Specialists
Marketing Researchers
Sales Managers
Sales Executives
Marketing and Sales Personnel
Corporate Directors
Divisional Directors
Marketing Lecturers
Marketing Consultant
Brand Managers
Life Cycle Specialists
Business Consultants
Business Owners
Entrepreneurs
Those whose job entails developing and implementing business strategies
All others interested in gaining better understanding of International Trade Promotion and Marketing

Información importante

Requisitos: Degree or Work Experience

Sedes

Dónde se enseña y en qué fechas

inicio Ubicación
A definir
Cairo, Egypt
Champolion Street, 12421, Egypt, Egipto
Ver mapa
A definir
Rabat, Morocco
Avenue Chellah, 10000, Rabat-Sale, Marruecos
Ver mapa

¿Qué aprendés en este curso?

Management
International Trade
IT
Marketing
Sales
Marketing Strategy
Direct Marketing
Consumer Behaviour
International
Global
Diversity Management
Export
Trade
IT Management
Sales Training
Marketing Mix
Marketing Research
World trade Agreement
Trade and the Global Economy
Pricing
Product Life Cycle
Market segmentation
SWOT Analysis
Market Targeting
Retailing and Wholesaling
Key Success Factors
Export Trade
Online Marketing
Marketing Channel
E-Procurement

Temario

The short content of the course:

Part 1 -  Defining Marketing and the Marketing Process

     Marketing:  Creating and Capturing Customer Value

     Company and Marketing Strategy:  Partnering to Build Customer Relationships

     Marketing Strategy in recessionary Periods

     ‘Current Value’ modification and pertinent microeconomic issues

     Definition Of Marketing

Part  2- The Different Approaches To Marketing

       Production Orientation      Sales Orientation      The Marketing Concept      Marketing Management The 4ps: The Marketing Mix o   Product or Service o   Price o   Promotion o   Distribution Reletionship Management      Internal Organisational Analysis: Strengths And Weaknesses      External Organisational Analysis: Opportunities And Threats      Key Success Factors      Product Life Cycle o   Birth o   Growth o   Saturation o   Senility o   Death      Distribution And Service Delivery      Trade And The Global Economy      Trade And The Global Economy      The Role Of International Trade In Economic Development, Sustainability And Growth      Openness And Productivity      The World Trade Agreement (Wta) 1994      The Role Of National Exhibitions In Promoting Export Trade      Organising And Managing National Exhibitions      The Role Of International Exhibitions In Promoting Export Trade      International Trades Associations And Their Likely Contribution To National Export Initiatives      Some International Trades Associations And Their Function;      Bilateral Trade Agreements: Their Merits And Demerits      The Winning Factors In Bilateral Trade Agreements.

 

Part 3 -  Understanding the Marketplace and Consumers

     Analyzing the Marketing Environment

     Managing Marketing Information to Gain Customer Insights

     Understanding Consumer and Business Buyer Behaviour

     Predicting behavioural outcomes

     Companywide Strategic Planning: Defining Marketing’s Role

     Designing the Business Portfolio

     Planning Marketing: Partnering to Build Customer

     Relationships

     Marketing Strategy and the Marketing Mix

     Managing the Marketing Effort

     Measuring and Managing Return on Marketing Investment

     The Company’s Microenvironment

     The Company’s Macro-environment

     Demographic Environment

     Economic Environment

     Natural Environment

     Technological Environment

     Political and Social Environment

     Cultural Environment

     Responding to the Marketing Environment

 

Part 4 -  Designing a Customer-Driven Marketing Strategy and Marketing Mix

     Customer-Driven Marketing Strategy:  Creating Value for Target Customers

     Products, Services, and Brands:  Building Customer Value

     New-Product Development and Life-Cycle Strategies

     Pricing:  Understanding and Capturing Customer Value

     Marketing Channels:  Delivering Customer Value

     Retailing and Wholesaling

     Communicating Customer Value:  Advertising and Public Relations

     Communicating Customer Value:  Personal Selling and Sales Promotion

     Direct and Online Marketing:  Building Direct Customer Relationships

 

Part 5-  Extending Marketing

     The Global Marketplace

     Marketing Ethics and Social Responsibility

     The importance of Diversity Management in global marketing

     Revolutionising marketing strategy with the incorporation of an effective Diversity Policy

Part 6-  Managing Marketing Information to Gain Customer Insights

      Marketing Information and Customer Insights

      Assessing Marketing Information Needs

      Developing Marketing Information

      Marketing Research

      Analyzing and Using Marketing Information

      Other Marketing Information Considerations

Part 7-  Understanding Consumer and Business Buyer Behavior

     Consumer Markets and Consumer Buyer Behavior

     Model of Consumer Behavior

     Characteristics Affecting Consumer Behavior

     The Buyer Decision Process

     The Buyer Decision Process for New Products