INTERNATIONAL MARKETING (MARKETING INTERNACIONAL)Foro de Ciencia y Tecnología para la Producción
Precio a consultar
- 81 horas de clase
¿Qué aprendés en este curso?
-International Trade theories and evolution: Understanding the basics for developing an international presence, competing internationally . - World Market Environment: Addressing the tension between global standardization versus local market adaptation through a framework to understand political, legal, cultural and consumer based differences. - Planning for International Marketing: Shaping decisions through effective market research in spite of common challenges found internationally and choosing the right market entry strategy. - International Marketing Decisions: Applying a proven tool kit to support decisionmaking for winning product, branding, packaging, distribution, promotion and pricing strategies. - Financial Decisions: Making financial decisions that are influenced by currency fluctuations and basic approaches for minimizing risk.