Digital Marketing Masterclass: Strategies for customer conversion

City University London
En Islington (Inglaterra)

Precio a consultar

Información importante

  • Short course
  • Islington (Inglaterra)
  • Cuándo:
    Septiembre 2017

Attendees should have a solid knowledge of digital marketing tools, key channels and some experience of implementing these techniques.This is an excellent follow up short course for anyone who has completed the Digital Marketing Best Practice: Tools and techniques for audience engagement course and wants to gain a better understanding of the digital data and how to utilise this data to drive competitive advantage Course Information Dates and Fees to be confirmed Tutor Info Elliott King: Director and Co-Founder of MintTwist, an International Digital Marketing Services company. Elliott is a frequent speaker and guest lecturer on digital marketing. Amongst his accreditation's Elliott presented 'Future of Mobile Communications' and provided strategic digital communications consultancy for the UNCG (UN Communications Group of Senior Communications Directors for the UN's hundreds of units including World Bank, WHO, UNHCR, etc.)

Victoria Lennon: Marketing Director at MintTwist an International Digital Marketing Services company.  Victoria has designed and delivered an in-house programme of seminars and workshops on key digital marketing themes for MintTwist's clients and marketers wanting to gain a better understanding of digital themes. Eligibility Completion of module 1, Digital Marketing Best Practice: Tools and techniques for audience engagement is desirable but not essential.

Información importante

Dónde se enseña y en qué fechas

inicio Ubicación
Northampton Square, EC1V 0HB , London, Inglaterra
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¿Qué aprendés en este curso?

Best Practice
Digital Marketing


What will I learn? Module 2

Title: Digital Marketing Masterclass: Strategies for customer conversion


  1. To audit of your competitors - (look at the industry sector and competitor data) - review all relevant external data to determine traffic numbers and market size of those channels
  2. To learn industry best practices for each channel
  3. To use data to develop an integrated digital marketing plan that drives competitor advantage.
  • Competitor Audits: Domain Authority Links (Internal and External) Key Word Ranking (SERPS), Keyword Trends; Competitor backlink analysis
  • Content Strategy / Digital PR and online reputation
  • Design, develop and deliver an engaging digital marketing proposition/experience.
  • A look at how to manage and understand In-depth analytics - analysis, funnels, reporting and ROI.
  • Developing Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation.

Información adicional

Teaching and Assessment

Informal assessment will take place through group discussion, class room activities, questions and answers sessions as guided by your tutor.

Each module is delivered as an intensive one-day short course on a Saturday between 10:00 and 16:30 offering you maximum flexibility. City’s central London location allows you to study in the heart of the city and gain access to world leading facilities.

A large part of the course will involve group discussion and but there is also a large emphasis on workshop...