COMPETITIVE INTELLIGENCE (INTELIGENCIA COMPETITIVA)

Foro de Ciencia y Tecnología para la Producción
Online

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  • Curso
  • Online
  • 81 horas de clase
Descripción

This course examines competitive intelligence models, functions, & practices; the roles of information professionals in CI, and the management of CI.

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Temario

The course consists of two Modules and the following 12 topics: Module I 1. CI Introduction: CI history, purpose, & value. 2. Ethical & legal considerations. 3. Knowledge Management and Competitive Intelligence. 4. The Intelligence Process: purpose, functions, applications. 5. Understanding & defining intelligence needs. 6. Developing an implementation plan. Module II 7. Roles of information & intelligence professionals: organizing the CI team. 8. Gathering internal information. 9. Gathering external information. 10. Analyzing the competition. 11. Analytical Models. Some Advanced Techniques. 12. Turning data into intelligence and Intelligence into Action.

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